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In 2000, when Netflix had just about 300,000 subscribers and relied on the U.S. Postal Service for the delivery of their DVDs, they were losing money and offered to be acquired by Blockbuster for $50 million. They proposed that Netflix, which would rename themselves Blockbuster.com, would handle the online business, while Blockbuster should take care of the DVDs, making them less dependent on.
Facebook is also looking to monetize third-party content such as articles. The company plans to implement paywall services for its instant articles. Through this service, content publishers will be able to persuade users to either sign up for a digital subscription or to limit the number of free articles available to them.
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Now, more firms are following suit and looking to monetize Big Data for big profits. Such changes will have implications for both businesses and consumers in the coming years. In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth.
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With a growing library of resources, from the comprehensive Guide to Digital Video Advertising, the Video Landscape Report, and the Video Glossary, the Video Center empowers buyers and sellers to grow their business, through a better understanding of how to create, measure, and monetize digital video.
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