Heather R Morgan is the founder and CEO of Salesfolk.Salesfolk helps B2B companies write highly effective cold email campaigns at scale that get 3x the industry standards response rate by, leveraging tested copywriting best practices, game theory, and multivariate analysis.
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She's written at least one cold email a day for the last 10 years, and over her career has helped 200+ companies refine 10,000+ cold sales emails. If you're interested in benefitting from Heather's expertise, check out SalesFolk's Email Mastery Course which lays out it all out with hours of video, takeaway PDFs, and monthly private webinars.
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Don’t send generic emails to huge email lists — it’s a waste of your time and won’t get you any results. Heather Morgan, the founder of sales copywriting agency SalesFolk, knows this fact all too well. Morgan has written and optimized over 10,000 cold emails for over 200 companies over the last decade.
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When she reaches the bridge, her delivery turns darker and sterner: "Don't tell me everything's gonna be all right."</p> <p>McCalla's ballad "Ain't No Use," with its sentimental, handsomely.